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At its foundation an internet marketing promotion business is a simple and very powerful business. In it’s simplicity it is a three step process.

1. Drive traffic to your site or preferably blog. You have multiple choices here and please don’t be sucked in like so many others by unscrupulous people simply trying to sell you their e-book etc.

2. Make sure the leads are qualified for your offer.

3. Follow up with those leads. You may have heard ‘the fortune is in the follow up’ and that is so, so true. I always follow up via telephone whenever possible and use an virtual assistant to also automatically follow up with them over time until they are ready to join my business, where that is 2 days, 2 months, 2 years or however long it takes. The great thing with a virtual assistant as by far the majority of follow up is done for me on my behalf. Talk about creating time freedom, it’s amazing.

I am going to devote an article to each of these three steps because if you can master each of them and follow through then success is yours guaranteed. Just simply commit and follow them to what ever degree you want to build your business to. So leTs start with step one, generating leads.

I am assuming you already have a website or blog? If you don’t already have one, scroll to the end of this article and be sure to click the link in the resource box and contact me, so that we can get you set up with your own blog. There is no point creating leads if you have no where to send them.

Have you given any thought to what the “ideal” system would include for getting those all important leads

A great lead generation system should have the following elements…

1. Require little manual effort to effectively run it with the ability to be put almost entirely on “autopilot.”

2. Build a list of leads with their contact details who are genuinely interested in knowing and wanting to hear from you about your product or service.

3. A powerful and effective way that automatically follows up with these people with your valuable information about your product or service.

4. Creates a positive relationship of trust and generates a perception that you are “the” authority in your industry about your product or service.

5. Generates predictable results. The system works like a radio volume control that increases your business when turned up and maintains your business when turned down.

The best system that I have found that has those five key components is article writing. By writing articles that demonstrate your knowledge and ability to solve problems and including a free offer at the end of your article and getting it published, you’ll find prospects contacting you without spending money on advertising.

Unlike advertising, this strategy helps you build credibility and, overtime, a steady stream of highly qualified prospects. If you don’t have an hour or two per day to write and submit articles you can automate the process by subcontracting a service such as article writing to a third party or ghost-writer.

If you prefer you can out source your articles and get someone else to write them.

If this article has been of benefit to you, be sure to request part two of the article titled ‘How To Qualify Your Leads For Maximum Leverage In Your Internet Marketing Promotion Business’. You can get your copy of that very informative article from http://bit.ly/agelHF

Want to find out more about internet marketing promotion, then visit David Batchelor’s site on how to choose the best internet marketing consulting for your needs.